Built a scalable mission and live-ops framework in Unity that increased D7 retention by 34% and doubled average session length through data-driven daily and weekly objectives.
Client: Mobile Games Studio (NDA)
The client had a playable Unity mobile prototype but lacked a live-ops layer. Players completed the tutorial and churned because there was no reason to return daily. They needed a data-driven mission system that designers could update without app store resubmissions.
We designed a mission framework in Unity backed by Firebase Remote Config and analytics event streams. Designers could push daily, weekly, and seasonal mission chains from JSON templates, while engineers maintained a single codebase for iOS and Android.
Within three weeks of soft launch we identified two mission types with high abandonment. Remote Config let us reduce requirements and rebalance rewards within hours — not weeks. Session length climbed as players engaged with chained weekly objectives.
D7 retention improved 34% compared to the pre-mission baseline. Average session length more than doubled, and the client could run seasonal events without engineering sprints for each content update.
